Woolworth's Technologies: Current and Future that company can use

Summary

This post will tell readers about the basic idea about the supermarket Woolworths, after reading this post one will know about the recent technologies, technology strategies, and technology development of the  company. We will also discuss about the innovation technologies that Woolworths can introduce in their stores to compete with the Amazon Go stores. This post will also cover the value proposition of business opportunity that emerge from the big trend technological charges.

Introduction

Shopping is getting better day by day by using technologies, the rate of technology is increasing day by day. Superstores need to get new technologies to make shopping easier, Woolworths can induct many technologies in their store to attract and retain their customers. The internet is good source of information that connect everyone in today’s life, Superstore like Woolworths have to use it effectively to reach its customers by developing their user friendly applications and software’s.

Woolworths supermarket is an Australian brand owned by Woolworths Limited. Founded in 1924, Woolworths along with Coles forms accounting for about 80% of the Australian market.

Woolworths are specialises in selling groceries such as vegetables, fruits, meat, packaged foods, and day to day house hold items. Company having 1000 stores in Australia, 976 supermarkets and 19 additional convenience stores that carry’s same logo. Woolworths online i.e. Woolworths.com.au that originally known as “HomeShop” with click and collect and home shopping delivery service.

Woolworths Supermarkets. (2019).

           

Services Provides and Technologies use by Woolworth

Woolworths having online shopping option for its customers Shop Groceries Online where they can even track their order by using order number. They also have pickup service on their store (few of them not all) that includes both pickup from stores or their team member will come to parking with your pre ordered products. They are having options to delivery products on your door steps and its totally free the products cost more than $300, the charges of delivery are given below if its less.

Services and Technologies Woolworth can use

Virtual Assistance

Virtual assistant is a software program that perform task or services for customers, there are many virtual assistant example and companies working on the same. Some virtual assistants are able to interpret human speech and respond through synchronize the voice. 

Woolworths can use virtual assistant technology in their store to make shopping easier. They can divide this technology in two ways the first one is on their website where they can use chatbot to assist customer and second one is 3D virtual assistant in store, where Customers can interact with assistant and make their shopping easier. Customers don’t need to find floor staff to ask something as their application will preassigned assistant they just need to click on 3D virtual assistant on Woolworths mobile application and assistant will pop out for help.

AR Navigation

Woolworths can introduce AR navigation system for its customers where customer will get direction on their mobile as per their products list, they just have to click on the product from their list and navigation will direct them to the shelfs as we can see in the diagram given below.

By using this type of smart application Woolworths can also add their offers in the application, so pop up will show up on particular shelfs on users or customer’s mobile application as we can see in the below picture.

Cloud Product List

Woolworths can introduce an innovative technology for their valued customers where they can able to get products list in front of them “ON THE AIR” from where they can click on product and get all product related information such as date of manufacture, expiry date, ingredients etc.

 

Smart Trollies:

Woolworths can also introduce smart trolley concepts in their stores everywhere in Australia as it is not cheaper project but also make customers shopping easier. Trolley can have many things install and configure such as music system, payment, self-running, touch screen that will show them their products list after scan their application code in the trolley scanner, RFID of trolley will add products place in customer’s cart if placed in trolley by them. Even Woolworths can go beyond it, if they will install batteries in the trolley so it will be easier for customer to user trolley and move around in the big stores.

LED Lights for Navigation

LED lights installations and configuration it with the customer’s application or product list is easier and cheaper project that company can introduce in Woolworths. By using this whenever customers will enter in store LED lights will instructs up to guide him to the specific shelfs, this will make shopping interesting and time saving thing as many customers in Woolworths don’t know where to go and find the products and their current marking is not user friendly, moreover they are not using any technology to update customers if they are changing or changed shelfs of any product.

Smart Application for Customer

Software Development

Woolworths have to develop their applications or software after analysing these requirement, there applications must be platform free so it can be easily configuring and compatible with all services we talked above. As this application will connect with all services that Woolworths need to provide to its customers such as AR navigation, Smart trolley, LED navigation, and cloud products option in store etc.

Pre-ordering facility

Their application can have pre-ordering facilities both to customers to add on or deduct products from their last shopping from store that will save their time as they don’t have to select products again and again every month, also for the Woolworths as stores can update their stock as per the customers’ needs and requirement and company previous record can tell them when, what and how much they need to order from its suppliers

Health Benefits

As there is no limit of innovation and technology upgradation, company can also provide a platform for their users to link their GP in their application, so when GP will update something in his software will synchronise with the Woolworths application and can stop users to buy the same if it’s not good for him.

Car Parking Facility

Woolworths can extend their facility to the pre book car park for its customers after getting online order, so applications can assign auto car park facility. They can also have drive thru facility for their customers.

Credit Transfer

Woolworths application or software will provide credit transfer services where customers can use their credit score to buy music, movie, gift card etc. They can also transfer their credit score to their love ones so they will get free products from the Woolworths. This will make shopping more user friendly and attracting by credit transfer service.

 

 

Assess the value proposition of business opportunities emerging from big trend technological changes

The biggest challenges of the Woolworths are to set themselves apart from the crowd to sell their products, here value propositions will be very helpful for the company. By using value proposition company can help customers to understand what make you different from others and what extra services you are providing to them.

There is larger scope of business in Australia if company will introduce these technologies in their existing or upcoming stores, as customers having many pains that their products or service can remove means pain reliever.

1.      Company can add free shipping or delivery services for its valued customers, as they don’t have this facility right now they have to buy a certain amount of products for free delivery.

 

2.       Providing customer’s, a deal of the day by using popup technologies that we discussed above, as that will be good and easy idea to connect customers with company brand and make a brand loyalty. Company can also offer their customers to use their personal email to get offers price on different products. There is larger scope in this area as well right now companies using mobile messaging, email etc. to do the same but customers are confused when in store on where they will get or on which product they will get offer price as no one concentrate or read these offer price mails.

 

3.      Virtual assistant will make shopping easier as compared to before, as customers don’t have to look for floor staffs every time they need help. They can straight away click on their shopping list and virtual assistant will be there. This technology has great scope in the current market as technology is there just we means people needs to change to accept these technologies.

 

4.      As no store is using any application that can synchronise with the GP or doctors of the customers, this applications or technology enhancement will make Woolworths product more famous and also attract many customers towards their stores.

 

5.      Woolworths can introduce new software or application that will be able to assess customers pre ordering list to check their GP records, moreover this application will be able to do pre car park for customers, customers will also able to transfer their credit to their love one to buy free products from Woolworths stores.